Mastering the craft of innovation

Send us a textThe idea of learning a craft offers us a useful metaphor for the world of innovation. We know it’s not magic - creating value from ideas doesn’t simply happen when a light-bulb flashes above someone’s head. It involves a journey, one as fraught with uncertainty and nasty surprises as any of my interstellar jaunts. And whilst each journey is unique there’s a pattern to them which is shared; innovation involves key stages from ideation right through to capturing value. Whether we ...