Prove it to me!
Managing innovation - creating value from ideas - Podcast tekijän mukaan John Bessant
Kategoriat:
Send us a textWhy evidence is so important for scaling innovationA good idea will sell itself, right? Unfortunately not – Emerson was spectacularly wrong when he suggested that all you needed to do was build that better mousetrap to have the world beating a path to your door.History is full of examples of innovations that, whilst being good and proven solutions, more than just a gleam in their inventor’s eye, stubbornly refused to scale. There are plenty of them in the world of co...
