Tell 'em a story - another innovation song

Send us a textInnovation is all about trying to convince others — people to help develop your idea, sponsors to back you, markets to buy in to your great new thing. So it makes sense to spend time and effort crafting a tale which will draw them in, intrigue them, capture their attention. Of course you don't want to oversell but as long as you've done your homework and the foundations are firm you’ll benefit from creating your particular version of a castle in the air….Which is the message I’m...