Unlocking creativity
Managing innovation - creating value from ideas - Podcast tekijän mukaan John Bessant
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Send us a textFor our ancestors, creativity was a matter of survival. Not being big, strong or fast meant that if we couldn’t think our way out of a problem (like an approaching predator), then we’d not be around for long! Dealing with the daily struggle to survive required us to be innovative, and the key to that was the ability to imagine and explore different possibilities.And it’s pretty clear that creativity — the ability to come up with novel solutions to problems — is going to be even ...
