Episode 107: Exit-Ready Marketing with Shiv Narayanan

So you're looking to sell your company in 12–18 months? Congrats! 🥂How can Marketing help your business achieve exit-ready status?This week on the pod, we’re joined once again by Shiv Narayanan, Founder of How To SaaS and author of Post-Acquisition Marketing and Exit-Ready Marketing. Shiv’s the expert private equity firms, founders, and CEOs call when it's time to maximize valuation fast.We asked him: 👉 How can Marketing drive exit value and not just pipeline?Shiv breaks down:How to position your company to appeal to investors and buyersThe 9-step framework for making Marketing a growth engine for valuationWhat marketing metrics really matter during due diligenceHow to avoid the classic mistakes startups make in the final year before a saleIf you're a marketer in a startup planning for an exit, this episode’s for you.If you’re a founder dreaming about an exit but stuck chasing vanity metrics, this one’s definitely for you.For more insights from Shiv Narayanan, check out:⁠How to SaaS⁠Private Equity Value Creation PodcastAnd take a peek at the first chapter of his book:Exit-Ready Marketing