First (Target) Impressions: Microsoft Decorates Ad Accounts With New Features

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This week on Marketing O’ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location extensions, and automated Multimedia extensions. Then, Mark breaks down why digital advertising costs are going up across the board due to unexpected second quarter gains. Plus, Google Ads Editor v1.7 adds support for Hotel ads and lead form extensions.

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