311: How to Skyrocket Your Social Growth with Banfield Pet Hospital’s Lisa Stockmon

Lisa Stockmon is the Chief Marketing Officer at Banfield Pet Hospitals. Lisa leads the development and execution of Banfield's innovative integrated marketing strategy, ensuring it supports the organization's strategic vision, aligns with its purpose, and drives revenue.In this episode Alan and Lisa discuss what led to Banfield's recent 400% growth in social followers and 104% increase in content interaction on Instagram. Lisa also shares the role curiosity has played in successfully engaging Gen Z in her marketing strategy.Listen to learn how to adapt to the shifting market and skyrocket your social growth.In this episode, you'll learn:Ways the pandemic has changed brands' customer basesHow to strategically leverage influencer marketing on social mediaThe importance of open-mindedness and curiosity in marketingKey Highlights[01:00] Lisa's career journey and passion project[07:00] Banfield's “b here” marketing strategy[09:00] Reaching new demographics of pet owners[15:00] Strategically leveraging influencers on social media[17:00] Experiences that define Lisa[19:00] Lisa's advice for her younger self[20:00] What marketers should be learning more about[23:00] The biggest opportunity for marketers todayResources Mentioned:Banfield Pet HospitalLisa StockmonCareer stops: HBO, Time Warner, Time Warner Cable, Time, Leukemia & Lymphoma Society, City of HopeAbout Banfield Pet Hospital: 1000 locations, 19,000 peopleBanfield Here - #BHere Marketing StrategyBanfield Pet Owner ResearchBanfield After Party series (YouTube)March Madness Buick Commercials highlighting women athlete performances you didn't see (AgencySpy)Progressive Commercials “Becoming Your Parents” -Parking, Home ImprovementFollow the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.