The B2B Podcasting Playbook: From Start to Success with Nathan Anibaba

Nathan Anibaba is an executive from a leading B2B podcasting production company and today we’re having a conversation spanning from the challenges and triumphs of podcasting to the unparalleled power of authentic engagement in building connections with hard-to-reach decision-makers. Nathan is talking to us about innovative strategies for podcast content that resonates, highlighting the importance of authenticity, the impact of ads on listener experience, and the evolving formats in the podcasting world. Whether you're a business owner looking to leverage podcasting as your primary marketing vehicle or an enthusiast eager to refine your content creation skills, this episode offers valuable insights into creating a podcast that not only reaches but significantly impacts its intended audience.Chapters:00:00:00 - Meet Our Guest: Nathan Anibaba, Podcasting Executive00:01:55 - Leveraging Podcasts for Brand and Business Expansion00:02:40 - Crafting a Winning Podcast Strategy00:03:57 - Why Podcasts Are a Game-Changer in B2B Marketing00:05:05 - Success Story: A Podcast That Redefined a Business00:06:57 - The Crucial Role of Genuine Engagement in Podcasts00:14:32 - Rethinking Advertising Within Podcasts00:21:09 - Exploring the Future: Exciting New Formats in Podcasting00:23:04 - Wrap-Up: Thoughts and How to Connect with NathanLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!