International pop stars are finally recognizing the world’s most populous country

Marketplace All-in-One - Podcast tekijän mukaan Marketplace

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Hampered by insufficient infrastructure, famous musicians would often leave India out of their world tours. But the country’s massive, young population makes it a potentially lucrative market, and more musicians are opting to stop and perform there. Thanks to increased investment, it seems India’s live music industry is primed to take off. Also on the program: betting on skee ball and a look at fresh payroll data.

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