What's the hidden business behind your business? w/Rent the Runway's Jenn Hyman

Rent the Runway co-founder Jenn Hyman knows: Behind every successful business is another business backstage, one you might not expect. Rent the Runway is known for creating a glamorous "closet in the cloud,” but as Hyman explains, it achieved unicorn status by mastering a few less glamorous businesses — including the world’s largest dry-cleaning operation, and a data insights practice that’s changing the fashion industry. Cameo appearance: Kevin Venardos (Venardos Circus); Stewart Butterfield (Slack). Read Jenn Hyman's essay on the making of this episode: https://www.linkedin.com/pulse/mastering-businesses-behind-our-business-jennifer-hyman/ Learn more about the Venardos Circus: https://www.venardoscircus.com/ Listen to Stewart Butterfield on Masters of Scale: http://listen.mastersofscale.com/StewartButterfield Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.