Media Masters - Luke Lewis, BuzzFeed UK

Media Masters - Podcast tekijän mukaan New Thinking

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A journalist and media pioneer, Luke Lewis launched the UK edition of BuzzFeed and has grown the website to an astounding 18 million unique monthly readers. Luke reveals the behind-the-scenes secrets to launching a globally successful media brand, tells us how some newspapers now threaten to be put out of business by the web, and explains the winning formula to writing viral online content.

Visit the podcast's native language site