6. How to stand out in a media environment homogenized by new technology?

This episode summarizes the key takeaways from each of the four possible future scenarios and discusses what these future insights can provide to media professionals globally. What surprising trends have affected the media scene during the years? What is the role of user data, analytics and artificial intelligence in targeting content and serving fragmented user groups? How do we stand out in a media environment homogenized by new technology?And how do we effectively utilize user data when competing for better personalization and customization? In this episode Noora is looking into the future of the media scene with Jenna Rak from Condé Nast. Jenna Rak is the Director responsible for social media, analytics and audience development.