#27 - Talk To The Level Of The Customer
Medical Sales Certification Podcast by Kolby Wood - Podcast tekijän mukaan Kolby Wood
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In this episode, I discuss a recent meeting we had with a surgeon where the conversation quickly went beyond the surgeons' level of understanding. We started discussing acronyms related to our product that the surgeon didn't know. Essentially, it is important that you educate before you sell and ask. Make sure the customer knows what you're talking about and understands the language and terminology you are about to use. Enjoy this episode!
