Overcome Pricing Through a Sales Process

Every day a sales person is working to define the value of their product or service, they are thinking about or dealing with the issue of price. It starts when the prospective customer asks: “What is the Price”, before the sales person has presented the value of the product/service. A simple way to answer the price question is to just tell them the price. A simple rule should be, state the list price and move on to selling value.