61: Dan Slagen / How (and Why) ThriveHive Went All-In On Small, Local Businesses

Metrics & Chill - Predictable Growth for B2B - Podcast tekijän mukaan Databox

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ThriveHive CMO Dan Slagen joins John to discuss: - the challenges of marketing to the SMB - how to develop a marketing strategy for a high-churn, high CAC audience - how to foster a better working relationship between marketing and sales, and - how channel/partner marketing has been the key to it all

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