Studying The GMM Brand (Good Mythical Morning Brand Case Study)

In this episode we'll study the Good Mythical Morning brand, and draw some parallels to things you could implement in your music brand. GMM has an INCREDIBLY powerful brand, and I consider them to be geniuses at branding and content creation, which is why I chose them for this brand analysis. From their name, to their content strategy, to their merch, GMM does an amazing job at sucking you into their world with everything they do. My YouTube Channel: https://www.youtube.com/andrewsouthworth