S2 Ep. 29 How to come up with ideas for your video projects

If you’ve ever sat in a boardroom with your colleagues to “brainstorm” a new project, video or campaign, you’ll know how tedious and tiresome coming up with ideas can be. I’m not sure what it is about the word “brainstorming”. But as soon as someone mentions it – POOF. Suddenly every creative thought you’ve ever had vanishes. Your mind goes totally blank and all you can think about is what you packed for lunch. I hear this all the time. I think being told to suddenly ‘get creative’...