S2 Ep. 31 Everything you need to know about calls-to-action

Ah, The Call-To-Action. Or the ‘CTA’ as those in the know refer to it. It’s quite possibly one of my favourite parts of the video-making process. Namely, because it’s where I ask my audience to get involved and be part of the story. When I began producing impact films over a decade ago, I wasn’t familiar with using a CTA. It wasn’t as common. Passively viewing entertainment was the absolute norm. So I really had to think about what would be effective when asking the audience ...