Enhancing Value with your Exit in Mind

Knowing what your fellow business owners (your competitors) don't know can play substantially to your advantage. How well do you really know your customers? How well do you know your competitors’ customers? How well do you know the market in general? You need to know the answers to these and many other important questions now and several years from now in order to help continue to lift the value of your company, because your potential buyers are looking for a company with an advantage in the marketplace. And that should be your company, shouldn't it? Our guest has essential insight on value drivers for business owners with their "eyes on the prize." Host Jeff Allen visits with an investor, consultant, and corporate strategist Andrew Cadwell on this edition of "Deal Talk."