Generate More Leads with Facebook and Inside Sales with Gustavo Munoz Castro, Ep. 313

Gustavo Munoz Castro is a former Microsoft Senior Engineer turned real estate agent, turned inside sales guru. Now he has 65 agents strong making about 50k outbound dials a day, and his teams set 100 appointments with buyers and sellers every day mostly from Facebook leads. Let’s dive in. If you are interested in multifamily and want to review a sample deal, check out our special download of a sample deal package on casmoncapital.com/sampledeal, and join our mailing list to get tips on exclusive investment opportunities.   [00:01 – 12:25] Opening Segment  Gustavo shares more about his background and his career journey. How Gustavo made the transition into real estate. The transition process and learning curve from engineer to real estate. Gaining opportunity through experience. [12:25 – 20:30] Gustavo’s Company, His Team, Inside Sales and What They Do Gustavo talks about the inside sales role How an inside sales agent is a pillow marketer in real estate How Gustavo built his team. What an inside sales agent does for investors. [20:30 – 28:55] The Real Estate Deal Closers How they leverage social media to generate leads  Best practices to engage with potential sellers, homeowners and what not to do.  How to connect with Gustavo? See links below. [28:55 – 36:30] The Bullseye Round Apparent Failure: First flip Digital Resource: Reddit Most Recommended Book: The One Thing by Gary Keller Daily Habit: Morning walks Current Curiosity: The market I Wish I Knew When I Was Starting. Cashflow management Best Place to Grab a Bite Red River Barbeque How to connect with Gustavo See links below. Tweetable Quotes: “It’s about the image, it’s about the copy. Don’t worry too much about the targeting because you’ll hardly have any” - Gustavo Munoz Castro “It was difficult to get people and it was difficult to keep people.” - Gustavo Munoz Castro. “In real estate, I have to go chase people to work for me. I have to put my back into it to generate some leads every single day” - Gustavo Munoz Castro   You can connect with Gustavo LinkedIn, Twitter, or check out his website at https://powerisa.com/ Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING AND REVIEW,  and be sure to hit that subscribe button so you do not miss an episode. To enhance your multifamily knowledge and achieve greater success in your business, you can connect with me on LinkedIn or check out my website www.casmoncapital.com/.