How A.I. and Tech Are Impacting Multifamily Investors with Maribeth Ross, Ep. 545

Maribeth Ross is a high-energy, award-winning marketing exec with over two decades of industry experience. A visionary leader in strategic planning and change management, Maribeth brings a consultative style and a knack for influencing at all levels. Armed with a deep understanding of statistics and marketing metrics, she excels in persona-based marketing and statistical analysis.  With outstanding communication skills, both written and verbal, and a technical prowess spanning various industries, Maribeth is here to share insights that can transform your marketing game. In this episode, we talked to Maribeth about key marketing insights and the impact of digitalization, A.I. technology, the value of tools like PERQ, the evolving landscape of the industry, and much more.   Announcement: You can join the Invest Beyond Multifamily Conference here.   How A.I. and Tech Impact Multifamily;   02:23 Maribeth’s background; 03:12 Insights on marketing within the industry; 04:15 The surprise “a-ha moments” of a buyer’s journey; 06:16 Digitalized industry and how to capitalize on that; 09:52 How are the operators adjusting to this digital revolution; 11:19 A.I. technology and its impact on the business; 17:31 What’s the return on investment for utilizing these tools; 18:53 How does this technology help with conversion rates; 22:26 How PERQ works and who its ideal clients are; 25:53 Round of insights;     Announcement: Download Our Sample Deal and Join Our Mailing List   Round of Insights   Apparent Failure: Working on marketing and sales at the same time, and not being cut out for the sales realm. Digital Resource: Revyse Most Recommended Book: Zag: The Number One Strategy of High-Performance Brands Daily Habit: Zen walking, Riding cross trainer. #1 Insight for Creating Great Resident Experiences: Consistent brand experience is the key. Best Place to Grab a Bite: The Lost Fire.    Contact Maribeth: https://perq.com/    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.