How to Find Tenants Through Digital Marketing with Allie Langohr, Episode 251

For multifamily investors and property managers, finding tenants is a vital component of success. Whether you are simply turning a unit, repositioning a property, or leasing up a new asset, you want to get top rents from a quality resident. COVID has reduced or eliminated foot traffic and in-person showings, forcing many apartment owners to give concessions. Given these challenges, it is more important than ever to develop a brand and digital footprint to engage potential renters before they ever step foot on your property.    “When we talk about a brand, we’re not talking about the name or color of the property, we are talking about the vibe, the identity of the property,” says Allie Langohr, Director of Digital Ad Services for Rentsync.   Rentsync’s specialty is helping multifamily investors and property managers generate leads through digital marketing. They are keen on optimizing and analyzing content on Internet Listing Services (ILS). In addition, they offer services for branding and naming properties, creating websites to position apartments to stand out with prospects.    Allie has helped apartment owners, property managers with branding, content, and digital marketing services. Allie shares why creating a brand is the most critical tool to stand out with renters, how to use keywords to drive conversion through Google Ads, and analyze the data from your marketing efforts.    Partner: 1 Question Marketing Survey for New Event   Insights to Find Quality Tenants Using Digital Marketing Generating leads when dealing with vacancies and turnover Keyways to drive residence and attracting tenants through marketing  Part of developing your brand is understanding who will be living in your building Why branding is crucial to the success of your apartment building    When we talk about a brand, we’re not talking about the name or color of the property, we are talking about the vibe, the identity of the property   How branding can help class-A apartments that are seeing low vacancies due to COVID19 Utilizing concessions while keeping your property value high The first steps to creating a consumer-facing brand    Identify the things that will distinguish you from the competition, and use that as the heart of your property brand.   How to enable prospects to find you online  How to use Google Ads to drive traffic to your website   The first thing to do as an advertiser is to create keywords based on what you are offering to your future tenants.    The process of obtaining tenants from Google search to signing a lease online Making engaging virtual tours by creating an experience The digital marketing services that RentSync offers real estate investors  Data insights that RentSync provides their clients   Multifamily investors and managers often just look at volume, but we encourage people to look at cost-per-lead, and more importantly, cost-per-lease.   The best way for investors to use social media marketing How apartment investors and property managers can outsource marketing tasks    Partner: Get A Free Digital Marketing Consultation from Rentsync   Bullseye Round:   Apparent Failure: I pivoted a lot in my career, and I felt each pivot was a failure, but I realized that all my accumulated experience set me up for where I am today.   Digital Resource: Notion (organizational tool)   Most Recommended Book: Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (Christina R Wodtke and Marty Cagan)   Daily Habit: Stretching    Wish I Knew When I Was Starting Out: It’s ok to fail, be imperfect, and not get everything right the first time.   Curious About: Post-Covid world    Where to Grab a Bite in St. Catherine’s: Rise Above    Contact Allie: RentSync Marketing questions: [email protected]