Turn Angry Prospects into Devoted Followers Using These Subtle Words with Paul Ross

You know how powerful words can be to drive business. Whether it’s a presentation, sales pitch, creative ad, or other content, the right message can convert prospects into sales - even prospects who tell you to go screw yourself. The hard part is knowing exactly how to shape your message to rebound from harsh rejections. Paul Ross is an expert in this field and understands the power of language to convert ticked off leads into devoted followers.   Paul is an author, speaker, Master Hypnotist and Master Trainer of Neuro-Linguistic Programming. For over 30 years he's taught tens of thousands of people the power of language to persuade, influence, sell, heal, and turn pain into passion.    Paul was a former dating coach who was trying to solve his own dating problems when he came across neuro-linguistics programming or NLP. This is the study of language to shape consciousness, inform decisions, and drives behavior. As he saw success with dating, he then used the same structure to perfect a sales model.    In this episode, he shares how powerful language can be to drive sales and how we need to step outside of the traditional box to drive deeper connections and create a state of consciousness with prospects - even the ones who express their disdain with colorful expletives.    Partner: Get A Free Digital Marketing Consultation from Rentsync Using Neuro-Linguistic Programming and the Power of Language   How Paul transformed his predicament of not being able to get a date, into becoming a dating coach   Language structures consciousness, shapes decisions, and drives behavior    Taking his dating coaching to the next level of his business  Author of Subtle Words That Sell  The basic principles of deep, profound subconscious influence    Selling isn’t about getting your ideas into your prospect's mind, it’s about expanding their mind to include your ideas.   Putting your clients/prospects in a ready to receive and believe state-of-mind  How most of our thinking and perception is underneath the conscious level of awareness   You are a Decision Service Technician because you’re not selling your product or service, you’re selling decisions and good feelings about decisions.   Supercharging your sales process  How you can create an optimal state of mind for ultimate success Know the difference between making a sale vs. extending an opportunity Interrupting a negative expected pattern of behavior and turning the situation positive The first thing you need to focus on, with a prospect, if you want to make a sale How to get your prospect to believe you’re a leader (implied relationship terms)   A tactic identified, is a tactic disarmed.    The importance of approaching sales from a position of serving others and expanding opportunities to them. How to build an implied relationship    Marketing Minute: How to Track and Optimize Your Marketing, Brought to you by RentSync   Bullseye Round:   Apparent Failure: I was involved in a joint venture that I poured a lot of money into but based the deal on many assumptions that were driven by ego. The deal blew up, but it taught me many lessons.   Digital Resource: Zoom    Most Recommended Book: Winning through Intimidation: How to Be the Victor, Not the Victim, in Business and in Life (Robert Ringer) Predictably Irrational: The Hidden Forces That Shape Our Decisions (Dan Ariely) The Science of Enlightenment: How Meditation Works (Shinzen Young)   Daily Habit: Meditation   Wish I Knew When I Was Starting Out: Hire someone else to keep track of the money.   Curious About: How I can get better every day utilizing language    Best Place to Grab a Bite in San Diego, CA Jimmy Carter’s Mexican Cafe    Contact Paul: Paul Ross Paul Ross Book: Subtle Words that Sell