Why You Must Be First, Best, or Different with Mike Verret, Ep. 421

Mike Verrett has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience. His guiding philosophy honed with time and experience is simple: When it comes to your audience, you have to be seen as one of three things: - First - Best - or Different. We talked to Mike about how an audience thinks, how to approach an audience, and what you can do right now to make a difference in your business. Announcement: Download Our Sample Deal and Join Our Mailing List [00:01 – 04:13] Opening Segment  Mike talks about his background. The importance of the audience; He talks about how he helps people; [04:13 – 16:07] All About The Audience What you can do that stands out with your audience; How being different in the eyes of an audience can help; How being let go from Hasbro led to his speaking career; How you can figure out what it is that you need to convey with feedback from others; How to understand what an audience needs; [16:07 – 28:08] First, Best, Different Mike breaks down what he means by “first, best, different”; He explains how an audience thinks; How you can convey the right message in the right order to an audience; What you can do right now to make a difference in your business;  [28:08 – 34:30] Round of Insights Apparent Failure: Having to do things he had no interest in to get to where he is.   Digital Resource: LinkedIn   Most Recommended Book: Rise and Grind   Daily Habit: Going to the beach with his dog   #1 Insight for Connecting and Engaging an Audience: Your audience needs to be led to the purpose that your business represents to you.   Best Place to Grab a Bite in Rhode Island:  The Charlestown Grill   Contact Mike: To learn more go to www.verretandassociates.com or connect with Mike on LinkedIn.   Tweetable Quotes: “Only 5% of what you want to say matters to an audience.” - Mike Verret   Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.