Interview with Joe Pulizzi, Founder of the Tilt, Speaker and Author
Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. In this episode, we discuss what the term "Content Marketing" truly means and the growth opportunities of utilizing content marketing strategies. Joe also shares his thoughts on trends in marketing, NFTs, choosing content distribution channels, and career advice from 20+ years as a leader in marketing.