🌍 Global Hotel Alliance CEO on Its $2.7B Loyalty Boom & 20A25 Growth

🚀 Big news! Still a bit more ALIS 2025 coverage! Here, Glenn chats with Christopher Hartley, CEO of Global Hotel Alliance (GHA), to discuss their record-breaking year, new brands, and the future of global travel. 🎉 Key Takeaways: GHA’s Best Year Ever! 💰 $2.7 billion in loyalty program revenue—up 17% from 2023. Hotels Cashing In! 💸 $400 million in cross-brand bookings, proving the power of independent hotels uniting. Global Expansion! 🌍 New brands in Sri Lanka 🇱🇰, Malaysia 🇲🇾, Dubai 🇦🇪, and the UK 🇬🇧—with more coming soon! Americans Are Driving Travel! ✈️ The U.S. market is fueling international travel demand like never before. What’s Next? 🔮 Growth in China, India, Indonesia, and Brazil as these markets mature and expand outbound travel. A Lifeline for Independent Hotels! 🏨 If you're a boutique or independent brand, GHA’s loyalty program could be a game-changer. 🔥 If you're in hospitality, you can’t afford to miss this! Hit that LIKE button, SUBSCRIBE, and SHARE this with your network. 🙌 Special thanks to Unifocus for sponsoring this conversation. Learn more at unifocus.com