Gwen Lafage - VP Brand at Sinch (in English)

Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In her spare time Gwen hosts the Tech Marketing podchat and it was great to be able to spend time with her. I hope you enjoy the episode and I hope you will subscribe and listen again - in the future! (Music by E.Burcher)#nordicfuturemakers #innovation #sweden #mobile Hosted on Acast. See acast.com/privacy for more information.