Henrik Jarl - Chief Marketing Officer at CDON

Henrik Jarl, the Chief Marketing Officer from cdon.com, is my latest guest on the Nordic Future Makers podcast. CDON is the Nordic region's largest ecommerce site and Henrik and I had a great conversation about a range of topics.In this episode of the Nordic Future Makers podcast, Henrik discusses the following with me:His current role at CDON and what being a CMO of a large ecommerce site involvesA bit about Nordic ecommerce and the differences between countriesCDON awards and trends and best practices for Nordic ecommerceHow to define and activate a brand positioningBlack Friday planning (it's already started!)Launching a new global brand using just events and influencersLeadership, flexible working and agile workingThe change question - "when did you last change a brand in your own life?"So lots of interesting thoughts in this podcast episode and it was great to hear Henrik discuss CDON, ecommerce and branding.You can listen to this podcast on ACast, Apple podcasts and Spotify. I hope you enjoy the podcast, I hope you'll subscribe to the podcast and I hope you'll listen again - in the future![Intro and outro music created by E.Burcher - track is called 'Masterpiece' and is used with permission] Hosted on Acast. See acast.com/privacy for more information.