OpenVoice #01 - Daniël Sytsma (Diageo) - Alexa The Bar

By Daniël Sytsma, Founder and Executive Creative Director of Studio Kraftwerk. Diageo, one of the world’s leading alcohol distributers, wanted to explore the opportunities of voice, they called on him. “Diageo noticed that cocktails are becoming more and more popular in bars, but people rarely make cocktails at home. So, to help them out, we developed The Bar, an Amazon skill (voice’s equivalent to a mobile app) that offers recipes, instructions and lessons in how to make the perfect cocktail. You can even order ingredients and bartending tools directly with Alexa.” Daniël talked a lot about creating the perfect brand voice for The Bar. “We used a lot of humor and personality in our voice,” he says. “After all, it’s supposed to be a fun experience. Now, we’re looking into scaling up the idea to work with Google Assistant, and expanding the skill to include occasion-based party planning and functionality that allows Alexa to suggest cocktails form the ingredients you have on hand.”