Omnicom's Jonathan Nelson on Agencies & AI

Omnicom digital chief Jonathan Nelson joins the show to discuss why ad agencies, forever under threat, will adapt to AI. We go into Omnicom's purchase of Flywheel Digital, a software company for digital commerce -- a further sign that the next phase of what we used to call the internet will be defined by commerce rather than advertising.Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on TwitterTopics:00:00 Opening Banter and Warm-Up00:31 Introduction to 'People vs. Algorithms' Podcast01:33 The Future of Magazines and Ad Agencies in the AI Era03:57 Navigating the Digital and Media Landscape: Insights and Anecdotes22:04 Navigating Media, Identity, and the Outlaw Mentality36:54 The Dawn of Digital Agencies and Banner Ads39:21 Evolution of Advertising: From Novelty to Foundation43:52 The Future of Advertising: AI, Ethics, and Consumer Impact50:52 Navigating the Media Landscape: Relationships and Technology55:15 The Role of Websites and Consumer Behavior Online57:36 Reflections on Advertising, Technology, and Career Advice01:09:04 Concluding Thoughts on AI, Ethics, and the Future of Advertising