Essentials of Product Management Part 2 - Customer and Market Research

On this episode, we get "out of the building" to start learning about our customers and the markets we serve and want to serve. After understanding your business, objectives, and strategy, this is the next step before being ready enough to start mapping out a strategic direction for your team or organization.  If you're looking to get into product management, join us at Path2Product where you'll get the training and hands-on experience you need to streamline your path into product management.