Get Started w/ Jobs-To-Be-Done, Featuring Mike Belsito - Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference

Sign up today for the INDUSTRY conference and get 20% off using promo code: path2product20 The Industry Conference - Sign Up Here On today's episode, I got to sit down with Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, and co-host of the Rocketship.fm podcast! Here's what we discussed: Mike has been involved with early-stage startups since 2005 Right now, Mike is the Co-Founder of Product Collective and the INDUSTRY conference Mike is the co-host of Rocketship.fm podcast. Check it out! And he also teaches as an Adjunct Professor What Jobs Theory is and Jobs-to-be-Done Why customers don't buy our products, they're hiring our products to solve a problem The influence of one of the inventors of Jobs-to-be-Done, Bob Moesta Baby steps you can take in your jobs-to-be-done journey The pushes and pulls of the "struggling moment" How anxiety and inertia plays a big role in hiring your product for their job Why Empathy drives the Jobs-to-be-done framework Check our the resource Mike mentioned below: The Wired Group for JTBD Training and Resources Shape Up Book by Basecamp (free digitally or paperback option)