Price to Scale w/ Ajit Ghuman, Head of Product Marketing at Narvar

If you're an aspiring PM, be sure to sign up for Path2Productto get the hands-on experience you need to land your first PM role Also, be sure to grab a copy of Ajit's book, "Price to Scale" at Amazon: Price to Scale Book Here's what we discussed: Ajit's role with Narvar and his tenure in Silicon Valley, mostly in the CX space, all in SaaS At the end of the day, pricing really comes down to positioning The practice of mapping use cases to features to inform product packaging How Jobs-to-be-Done plays into pricing Why you should almost NEVER use competitive-based pricing The number of internal variables to consider and how company strategy plays a role as the anchor to your pricing strategy Ajit's mentor and thought leader on Pricing  How practical Ajit's book is with a step by step guide to pricing