Why Product Managers Should Care About Empathic Design with John Garratt - Product Manager @ Perspectum

On today's episode, I sat down with John Garratt, Product Manager at Perspectum Diagnostics.

Here's what we talked about:

• How John first discovered the need for combining empthic design into the product discovery and delivery process
• Why it's so important to take an empathetic approach to product and ux design
• How in many industries, the experience of the user is still an afterthought
• How empathy starts with connecting and engaging with your users
• The trends in experience personalization
• Why everyone who touches the customer in an organization should be collecting and sharing customer needs and insights
• How you should be getting on-site with your users to see how they are actually usingyour products
• Why what people say, think, and feel might be counter to what they do
• How product managers can and should be developing personas and shouldn't leave personas to the marketing department
• Why you should do research before talking to users so you sound more informed and can ask more relavant questions