255: How to Gain an Authentic, Dedicated and Diverse Audience From Scratch

Would you believe that over 60 billion online messages are sent on digital platforms every day? So says my guest today, Brendan Kane.
If that’s indeed the case, then it’s no surprise that only a select few succeed in the mad scramble for customer attention.

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.
Brendan’s new book, One Million Follows: How I Built a Massive Social Media Following in 30 Days (Growth Hacks for Your Business, Your Message, and Your Brand from the World’s Greatest Minds).
In One Million Followers, Brendan teaches us how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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In today’s episode, I ask Brendan to share:

* The foundation of his incredibly effective social media methodology
* Why the content that you share isn’t as important as the context you wrap it in
* Tips for local businesses
* …and plenty more!


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Brendan’s Latest Book
You can order One Million Follows: How I Built a Massive Social Media Following in 30 Days (Growth Hacks for Your Business, Your Message, and Your Brand from the World’s Greatest Minds) right now!
Brendan’s Book Trailer

One Million Followers – Book
Books Brendan Recommends
Contagious: Why Things Catch On by Jonah Berger
How to Win Friends and Influence People by Dale Carnegie
Check Out These Resources Mentioned
Visit Brendan’s website for more abo...