Episode #022: Gary Vaynerchuk, Author of Jab, Jab, Jab, Right Hook
Read to Lead Podcast - Podcast tekijän mukaan Jeff Brown - Tiistaisin
It’s been a real treat to, in back-to-back weeks, feature two authors I’ve learned more from in the last five years than just about anyone else. Last week it was Chris Brogan. This week on the podcast it is my pleasure to welcome Gary Vaynerchuk into the hot seat.
Hear Our Conversation
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While Chris is all about sharing ways to help spread your message whether social media is involved or not, Gary’s latest book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,is all about the social media tools and how to use them well.
I believe you’ll find it to be a great resource on understanding the psychology of various social media platforms and what makes each one unique. In fact, Gary argues understanding that concept and the others he lays out is key if you have any plans of succeeding on these platforms.
In Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Gary holds nothing back, and shows a lot of bravery by outing a number of major brands who are leisurely waltzing their way through their use of social media. Make no mistake, Gary is also sure to include numerous examples of brands and businesses who totally get it. For that reason, this new book is sure to be a valuable resource for years to come.
In my conversation with Gary Vaynerchuk, you’ll learn:
* How each social media platform is unique and why you need to treat them as such
* Why Gary had reservations about writing this book
* How he feels about calling out in his new book a number of well-known brands to the carpet for doing a lousy job of leveraging social media platforms
* Why many big brands continue to question the value of social media
* Gary’s picks for SuperBowl XLVIII
* And much more!
Please Help Us Welcome The Snippet App as a Sponsor
We’re really excited to welcome the Snippet App as a sponsor for this week’s episode. The Snippet App is an awesomely dynamic ebook platform for iOS.
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* Bottom-line:
