45: Real Talking Tips - Power of Persuasion - Pathos

Real Talking Tips 45 completes the 4-part Power of Persuasion series. In episodes 42-44, we constructed the 3 pillars of persuasion: Ethos, Logos, and Pathos. Now we're going to dig a little deeper into Aristotle's Treatise on Rhetoric where he defined the available means of persuasion into three additional categories: Judicial, Demonstrative, and Deliberate. Because it's about the FUTURE, we’re going to focus on Deliberative Rhetoric, where: Logos: Provides information for your audience to think. Pathos: Encourages your audience to feel. Ethos: Establishes why your audience should trust you. Then, I'm going to give you the Elaine Clark Real Talking Tips guide to using rhetoric as a powerful persuasive speaking tool.