How Philip Morris International is Transforming -- Stefano Volpetti // Philip Morris International
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency - Podcast tekijän mukaan I Hear Everything
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Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, discusses how PMI is transforming when it plans to enter the US market, and how.