B2B Marketing | Part1 – The Changing landscape

B2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn - it is Microsoft’s social network after all. Will it blend services together to take on Salesforce? B2B is a big market – people are realizing this. Think TikTok – which is  eating LinkedIn’s market share The pandemic happened – B2B buyers are happy to bypass sales and buy direct. People doing or taking a traditional approach need to add or complement their marketing armory. Come back for the next part and the others to learn more about: Personas Human to human Go to market Strategy B2B Content that resonates Dark Social & Attribution Remember, we need to: “Create conversation not conversion”.