Black Swan moments and Marketing

It’s August 2022. A month of huge change - locally and around the world. Interest rate rises, the spectre of stagflation, rising energy costs, on-going war in Ukraine…and it goes on. There is also talk of a recession, many arguing we’re technically in a recession already. With all this going on, how do company directors, CEOs and Marketing teams, navigate this uncertain future. Today’s episode looks to touch briefly on what can be done and what one shouldn’t do. Some ideas are: - [ ] Review where you are - [ ] Double down on content - [ ] Focus on ‘brand’ - [ ] Create rich digital assets that cut through the noise. Enjoy the episode. Links: Contact me: @digitalclarity LinkedIn: https://uk.linkedin.com/in/reggiejames Black Swan Theory: https://en.m.wikipedia.org/wiki/Black_swan_theory #digitalmarketing #b2bmarketing #abm #reggiejames #digitalclarity #digitalstrategy #perspectives