Why you should double down on content in 2022

We've passed the halfway point of 2022. The recent LinkedIn Global State of Sales 2022 Report stated, "About 1/3 of sellers (31%) say that they have 'closed' deals over $500,000 without ever meeting the buyer face to face..."  This number is up on the previous year and is more than likely to grow. These are 'closed' deals. Not inquiries, prospects, or marketing qualified leads (MQLs). Though this number may surprise a few, Google has been saying this for years through their search data, that over half of B2B buyers make up their minds before talking to a company. Sources: Reggie James original post https://www.linkedin.com/pulse/doubling-down-content-2022-reggie-james McKinsey B2B Omnichannel https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/b2b-sales-omnichannel-everywhere-every-time LinkedIn Global State of Sales 2022 Report https://business.linkedin.com/sales-solutions/the-state-of-sales-2022-report Marketing Week https://www.marketingweek.com Ty Heath & Ehrenberg-Bass Institute https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule #b2b #b2bmarketing #digitalstrategy #abm #darksocial #b2bsocialmedia #digitalclarity #b2bsales #cx