Assembling a Top Sales Team with JR Butler

What’s the ultimate factor to success? A competitive and committed mindset, according to today’s guest JR Butler. A lifelong athlete, he saw the opportunity for sales teams to recruit from groups with a next-level work ethic and passion for growth: athletes and veterans. Drawing on his own experience of transitioning to the sales world, JR founded Shift Group, a company that develops these specially qualified groups into elite sales professionals. Today he joins John McMahon and John Kaplan to discuss how leaders can build a success-driven culture, develop A-Players, and make great hires in today’s challenging market. Dig in to great insights for building an all-star team on this episode of Revenue Builders. Here are some key sections to check out: 03:48 The impetus for starting Shift Group 07:40 Learnings from being coached by his father 19:15 The pros and cons of hiring athletes in sales 24:52 The mindset of an athlete who wants to be great 30:07 The importance of having a culture of success 34:21 Why would somebody want to work for this company? 38:54 Practice starts from the top down 42:44 What is a sales boot camp? 52:30 Rapid fire questions and answers Additional Resources: Support the Line In the Sky Foundation: https://www.lineintheskyfoundation.org/ Watch “The Russian Five” hockey documentary: https://therussianfive.com/ Connect with JR Butler on LinkedIn: https://www.linkedin.com/in/jrbutler/ Visit the Shift Group website: https://www.shiftgroup.io/ QUOTES JR - Learnings from his dad: “My dad has a saying, he says plant tomatoes, get tomatoes, and what he means by that is sports, hockey specifically, is a meritocracy. Like nobody really cares what your parents accomplished, what you did, where you're from. It's like, how hard are you willing to work to get better every single day? And that's what you're gonna get rewarded for.” JR - Being a great teammate: “When I think back to every team I've ever played for that was great, everybody in that locker room played for each other. And that was it, like a full stop. It was like the old Patriot saying, you did your job because you knew the guy next to you was going to do their job.” Tony - Leaders walk the talk: “What I see is great leadership is like, you're not just telling people what to do, you're showing them what to do, and you're not afraid to do what you're asking your team to do.” Check out John McMahon’s book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064