Achieving Optionality

37signals’ co-founders Jason Fried and David Heinemeier Hansson explore the many benefits of having full control over their business. They talk about the importance of taking measured profits and running an efficient operation, which allows freedom to create without constraints. This approach gives them room for trial and error and plenty of flexibility for expanded opportunities.Key Takeaways:00:41 - The launch of Writebook confirmed 37signals' achievement of optionality03:19 - Ideas and dec...