Scratch Your Own Itch

Basecamp was originally designed as a way to manage 37signals' client work and its success can be credited to the fact that it was designed to scratch a very specific itch by the people with that were itching. Now, we're not saying that building something for others is necessarily a bad way to go about things, but building for your own needs has huge advantages.Show Notes 06:15 - "The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don...