Stop Using Features and Benefits!

The key to successful selling is understanding a client's buying criteria and building your presentation around them. It is common knowledge that nobody likes to be sold to, but people love to buy, and because your prospects feel resistance towards salespeople in general, you need to present your product or service in a way that glides right past any resistance. If you can do that properly, your prospects will want to hear more and they will take action in response to your suggestion. Learn more about your ad choices. Visit megaphone.fm/adchoices