#31 Streetbees, capturing real life moments from real people to power new products with Tugce Bulut

“For one client, we improved the prediction power from 23%, worse than chance, to 86% confidence on what people were going to eat for dinner.” With a bout of microfinance experience in India, a PhD and a client trying to invent a new tea flavour, Tugce founded Streetbees to give consumers a voice when brands design new products. Today, Streetbees is a UK startup disrupting the $45bn market research industry by providing grassroot insights for global clients with access to over a million ‘bees’ on the platform in over 80 countries.