93 - Connecting to Your “Why” w/ Erin Tarr

Thanks for joining us on another episode of the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Our guest this week is Erin Tarr, a sought-after keynote speaker, parenting consultant, host of the Fierce & Flourish Podcast, and a thought leader in the youth confidence space.   Erin’s inspiration for her business comes from her experience as a tween girl herself, and now raising three girls in that space. She wanted to be for her children, but that drove her to want to help every girl she possibly could.    Erin gets to be a cheerleader in their corner. She’s someone not related to them but can offer judgment-free help that can aid in problem-solving and making big decisions. She helps build habits and attitudes that will help tween girls be successful in life.    She helps girls learn how to choose their thoughts and create a life they love. She works together with her clients and their families to help build healthy habits adaptably.    Erin had a cloud of mentors growing up. It started in college, went to my first leadership conference where she heard from the likes of John Maxwell and Patrick Lencioni. By learning what their learning looked like, Erin was able to find inspiration and help everywhere. Mastermind courses are great because it isn’t just videos anymore. Information is nothing without application, so being able to work through ideas alongside peers helps tremendously.  It’s easy to get stuck in self-doubt. Erin’s advice is to build a network of people smarter than you. Continue to aspire–how can I run in their circle? How can I learn from them? How can I be held accountable by them?    Erin’s biggest win in business is when we clients win. When a person she works with gets into a college they applied for, had a difficult conversation, or otherwise, Erin feels that victory.    Losing fierceness happens, but sometimes that just means you need rest. Aside from that, return to your “why.” What’s your purpose? It can be personal or world-impacting. It’s about finding ways to reconnect. That means is surrounding yourself with people who remind you what your goal is.    LINKS   https://erintarr.com/   Key Takeaways   Build a network of people smarter than you. Continue to aspire. Let your client’s wins be your wins. Reconnect to your “why” as often as possible.