How To Cold Email Clients (BEST Cold Email Template) | Selling Made Simple

You can’t expect to get far in sales if you aren’t at least a little skilled at crafting cold emails. So, what gets your prospects to click? How do you create subject lines that consistently earn solid open rates? And what do you need to include in your body copy to drive action? That’s exactly what we’re talking about today—how to cold email clients. And along the way, we’ll look at some of the best cold email templates I’ve used with spectacular results. Now, email—it’s how business gets done these days. Of course, cold calling still has a place in any sales rep’s cadences. And social selling is on the up and up, especially if you’re particularly savvy on platforms like LinkedIn. The problem is, effective cold emails are notoriously hard to craft. With the massive amount of junk mail, spam, and otherwise useless crap that fills our inboxes every day, it can be tough to make sure your email stands out from the crowd. So, what does it take to craft cold emails that earn opens and drive action? What does a great cold email look like? And what are some winning templates you can start using today? Don’t worry—we’re covering all this and more right now. 1: Get Their Attention Perhaps the most important step of any cold email outreach campaign is to first get your prospect’s attention with a great subject line. Now, there’s a right way and a wrong way to do this. On the one hand, you can get your market’s attention through gimmicks. Stupid things. Extreme things. These can grab the eye of your buyer. But this tactic comes with the tradeoff of reducing confidence in your abilities as a solution provider—no one wants to buy from a clown. The other technique is to grab attention while still remaining professional. This, of course, takes a bit more tact to pull off correctly. But when done well, it accomplishes the dual effect of building both intrigue and trust. So what are some subject line structures that get attention while still maintaining trust? Well, there are four in particular that I use… A) Direct Subject Lines Direct headlines state the sales proposition directly. No wordplay. No hidden meanings. And no fancy bits stuck on the end. Just straight-to-the-point zero BS. A direct subject line might look like this: “The world’s fastest CRM tool – 20% off today” B) News Subject Lines This is a great option if you have an update about your product or service. It could be the introduction of a new product, a change in the law or legislation that affects your customers using your product, or something else newsworthy that’s along these lines. It could even be industry news like a company merger or emerging competitor. A winning news subject line looks as simple as this:  “X law has moved on. Have you?” C) “How To” Subject Lines The words “how-to” are magic in email subject lines. “How to” headlines offer the promise of solid information, sound advice, and solutions to problems. And prospects find them especially clickworthy when they talk about a problem they’re facing at the moment. This subject line might look like this: “How to reduce your ad spend in 14 days” D) Question Subject Lines Careful here— To be effective, question headlines must include a question that the person receiving the email will either empathize with or would love to see answered. A solid one may be: “Is [X] costing you more than it should?” Now that you’ve got them opening your email, it’s time to build the emails body. 2: Story email structure How can you actually help? What can you offer to solve your buyer’s problems? And why should they spend their valuable time hearing what you have to say? Whereas the attention-getter mainly happens in the subject line, this step of the framework should be handled in the body of your cold email.