How To Prioritize Your Time And Become Effective | Salesman Podcast

Geoff Woods is the Co-Founder & President of ProduKtive, the training company behind The ONE Thing and the host of The ONE Thing podcast. In this episode of the Salesman Podcast, Geoff explains what it means to actually be productive and how we do more of it. Resources: Geoff’s LinkedIn The1thing.com Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results Transcript Will Barron: Hi, I'm Will. And welcome to the Salesman Podcast. On today's episode, we're looking at how you can prioritise your time and become effective. Today's guest has been on the show a bunch of times, I've had tremendous value from every time Geoff has been on. Our guest is Geoff Woods. Geoff Woods is the co-founder and president of ProduKtive, the training company behind The ONE Thing and host of The ONE Thing podcast. Geoff, welcome back to the show.   Geoff Woods: Will, great to be here.   Will Barron: I'm glad to have you on, mate. Last time, you gave me, and we don't need to do this again because it was a little bit painful, but you gave me a bit of a pain in the arse. A pain in the arse? You gave me a bit of a kick in the arse, which gave me some pain points that I resolved and the business is doing way better on the back of it. So I thank you for that. And for people who are unfamiliar with that previous episode, I'll link it in the show notes of this one over at salesman.org.   The One Thing Preventing Salespeople From Prioritizing Their Time and Becoming Effective Sales Professionals · [00:49]    Will Barron: And with that Geoff, becoming effective, right? Let me phrase it in The ONE Thing kind of language here, what is the one thing out of everything else, what is the one thing that typically holds sales people back from prioritising their time and becoming effective in the marketplace?   Geoff Woods: Feeling like they have too much to do and not enough time. I remember when my full-time job was as a salesperson in corporate sales. You wake up with big goals, you are naturally an ambitious person who not just sets goals, but you go after them with enthusiasm. And it can be really easy to see all the stuff that's on your plate, knowing the number that you got to hit, telling yourself, all the things you got to do to get there. Along the while, you've got all these administrative things you've got to do, you've got all these customer issues you've got to deal with and you can be really busy and look up at the end of the day and genuinely wonder, “What did I get done?”   Are You an Effective Salesperson? Here’s How to Gauge Yourself · [01:55]    Will Barron: Is there a definition, Geoff, of what effective is? Because I feel like if we were having a leadership conversation or you were coming in and coaching an executive team, “Well effectiveness for executives is this, this, and this.” Is there a broad definition of what being effective in a role is? And how does that then apply to sales people?   Geoff Woods: Well, I think we need to start with, what does it mean to be productive?   Will Barron: Sure.   “There's a difference between being busy and being productive. Being busy is just taking a lot of action. Being productive is taking action on the most important things.” – Geoff Woods · [02:15]    Geoff Woods: There's a difference between being busy and being productive. Being busy is just taking a lot of action. Being productive is taking action on the most important things. I think first and foremost, Will,