The Ultimate LinkedIn Sales Guide

In today’s episode of the Social Selling Show, Daniel and Will break down the major themes in Daniel’s new book: The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine. Resources: The Daily Sales LinkedIn Page Book – The Million Pound LinkedIn Message  Book – The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine Transcript Will Barron: This episode of the show is brought to you from the salesman.org HubSpot Studio. Welcome to the Social Selling Show with myself, Will Barron, founder of salesman.org, and the king of social selling, and second time author, Daniel Disney. Daniel, how’s it going, mate?   Daniel Disney: Will, I am doing very well. As you’ve just given it away, it is the day that my second book has come out. The Ultimate LinkedIn Sales Guide. You’ve got a copy there with you and very excited to have this book come out, Will.   Will Barron: I’m excited to get into it. I’m excited to read it. Daniel sent to me… So the book launched today and I got a copy yesterday, so I’ve genuinely got questions for myself, mate, because I’ve only managed to flip through it. I’ve not managed to go super in depth into it yet. So hopefully we’ll be able to give a bit of a summary of the book in this episode, go through and get some key actionable steps for the audience as well. And hopefully, just to be very blunt here, I’ll be blunt if maybe you want to be slightly more humble here, but I’ll try my best to convince the audience to buy as many copies as possible.   Why Daniel Decided Now Is the Perfect Time to Write His Second Book · [00:55]    Will Barron: So with that said, the first thing I want to ask you about the book, Daniel, is why is it time to write the second book? Is it a direct follow-up from the first, or has LinkedIn and social selling just changed so much that we needed to start from scratch?   Daniel Disney: I’ll tell you what it is, it’s both of those things. So the first book I wrote and published was The Million-Pound LinkedIn Message and that book focused purely on LinkedIn messaging. So it didn’t cover all the other ways that you can utilise LinkedIn.   Daniel Disney: And for me, as a first time author, it was a smaller book to sort of do first time round. I always wanted to write this book, the sort of ultimate comprehensive guide, but as a first book, it was quite a daunting task. What I wanted to do was kind of just get comfortable with writing, and so I thought I’m going to focus on one thing, probably the biggest problem in sales with LinkedIn at the moment, which was spammy LinkedIn messaging.   Daniel Disney: And so I wrote The Million-Pound LinkedIn Message, that gave me a lot of experience and confidence. And it also got me the opportunity where I was approached by publishers, and Wiley made an amazing offer to publish the book. And so I got to work and this is the ultimate. It is what it says on the tin. It’s the ultimate LinkedIn sales guide. I wanted it to be a comprehensive A to Z guide of everything that sales people need to know about. LinkedIn.   How Building a Massive Online Presence Makes it Easier to Market Self-published Books and Attract Other Established Publishers · [02:17]   Will Barron: Well,